Creator Onboarding Blueprint

Reduce friction in the first session to improve launch probability. The goal is one clear path from sign-up to campaign creation so creators do not drop off.

• Guide creators through role setup and initial campaign objective selection (e.g. awareness vs conversion) so the first campaign is scoped correctly.
• Provide one template campaign as a fast-start option so they can launch without building from a blank slate.
• Surface calculator tools to align expectations early (budget, payout, expected completions) and avoid post-launch surprises.

Early support determines whether creators become repeat operators. A structured first-week touchpoint reinforces good habits and catches issues before they scale.

• Prompt a first-week campaign review with clear next actions (e.g. "Review your 5 pending submissions" or "Adjust payout if completion rate is low").
• Offer examples of high-performing task instructions and proof requirements so they can copy and adapt.
• Encourage roadmap and changelog awareness so they feel confident the product is actively improved.

Move creators from experimentation to repeatable execution. By month end, they should have a baseline of performance and a path to scale or upgrade.

• Track number of active campaigns and success rate trends; identify creators who are ready for more volume or higher-tier plans.
• Introduce optimization playbooks (e.g. iteration, quality gates) after first baseline is established so they have data to optimize against.
• Define upgrade triggers using campaign frequency and operational needs (e.g. "Running 3+ concurrent campaigns" or "Need dedicated support") so expansion is timely.